Enter the Entrepreneur

As we find ourselves not-so-valued by Corporate America, with our jobs outsourced to who knows where, the vacuum left by the departure of other-created busy-ness may be filled with a rush of creativity. If your energy rush includes the thought that, hey, maybe companies will want to outsource jobs I can do to me if I become a freelance contractor or consultant, read on. The fact is, even if you become re-employed full-time, you now know that for the rest of your career, it’s your career - captain of your ship, owner of your brand, salesperson of your skills. Any way you work it, you’re an entrepreneur.

Here are some strategies I’ve found that work. Focus on what you know. Outsource everything else. Repeat these two sentences until they become one with your breath. Form a clear and detailed picture in your mind of yourself doing what you want to do successfully - not just a verbal description of it; see it running like a film clip. Seriously. Entrepreneurs need to become adept at the arts of auto-suggestion and envisioning your goal so clearly your muscles go through the micro-motions of it, the same as top-level athletes do.

Especially in the early months of freelancing or entrepreneurship, it’s easy to get distracted by details of matters in which you are not an expert. Structure all your support staff-employees, contractors, advisors-to free you to do what only you can do. Usually that means two things. One, you’re the COO. You do all the production work or you closely direct the production staff. This is true whether the “product” is a physical product or a service. Two, in the beginning you’re the point-person for marketing and sales. In the early days (or years) of your independent contract work, you are establishing your brand. Especially if your product is a service, you are the brand. You have to establish trust in your “brand promise.” Later, the testimonies of satisfied clients can support that promise, and your sales and marketing minions can cite those “referenceable customers,” but in the beginning, you’re it.

If you thought reporting to your corporate boss was hard work, being your own boss is far more demanding in order to achieve success. You are now the boss, the producer, the workerbee, the gopher, the administrative assistant, and every other role you can imagine. Automation can help. Others who offer freelance services can help with bookkeeping, office administration, legal issues, marketing, sales and other functions that are not your primary expertise.

Join a local Chamber of Commerce, or just visit the list of members on their website, to find a trustworthy small-business attorney, accountant, and banker. Those are three resources you want to look in the eye and shake their hands, interview several of each, and then trust your gut on the final selection.

Much marketing and office admin work can be outsourced over the Web if you can’t find a reliable local provider. These are commodity services; they are what they are. Your office phone can actually be answered, and your mail (both e- and snail) can be sent, from anywhere. You want to cut the best deal for value of the service delivered for the fee you pay, the same way you shop for the best value in sugar, flour and milk. In the first few months of any such service that represents you to your customers/clients, monitor the provider’s performance closely. Call clients yourself and ask how they felt about phone and mail interactions with your “office staff.” Clients will appreciate your personal concern for quality in those functions, especially if they weren’t impressed with your virtual staff. If you’re not satisfied with their performance, tell them clearly one more time what you expect, check again, and if they’re not performing, terminate the contract before the “test” period expires. Make sure your agreement with them includes a test period during which you can terminate their service with 7 to 30 days’ notice. And be sure to get non-disclosure agreements from your service providers. Your local attorney should help you with all the contract issues. A hundred dollars of lawsuit prevention is worth a hundred thousand dollars of legal remedy.

Get ready for a long learning curve. Parts of it will be shallow and feel like they’re taking forever. Other parts will be steep and feel like too much is happening too fast. You will have resounding successes and howling failures, and you will develop the discipline to learn from both.

Resources for new entrepreneurs

Notice: Mention of an organization or website in this article is NOT an endorsement or recommendation. These are examples only to kick-start your research for the organizations and sites that work best for you … emphasis on the “work.” You’ll have to define what you want from each type of resource first (such as health insurance, job postings, or advice). Then you can do a nicely focused investigation, picking the best one or several for your purposes.

Freelancer organizations. Consider joining organizations for freelancers in general and professional organizations for your industry to network aggressively. Some offer regional networking, health and/or dental insurance plans, and other benefits.

• Freelancers Union: Resources for all professions of freelancers. Membership is free. Visit http://www.freelancersunion.org/
• Profession-specific organizations. None are listed here because you have many to choose from, and several will work better for you than others, depending on what you need it for. Many profession-specific freelance sites are run by a freelancer who makes part of his or her income by maintaining the site (especially if you have to pay for a subscription to see the job postings and receive newsletters), sending newsletters, and hosting Google-Ads. You’ll have to explore those for your own best value.

Freelancer information. Websites offer information for freelancers. Most offer access to job postings, and resources for posting your profile, e-networking among members, subscription to newsletters.

• Solo Gig News: http://www.sologignews.com/
• All Freelance Work: http://www.allfreelancework.com/
• Quintessential Careers: http://www.quintcareers.com/consultant_jobs.html
• My Biz Office: http://www.mybizoffice.com/individuals/resources_consultantassociations.html
• Guru: http://www.guru.com/

Business start-up information. Websites offer information for those starting companies.

• Entrepreneur Magazine: Visit http://www.entrepreneur.com/ and the Starting a Business page at http://www.entrepreneur.com/bizstartups/index.html.
• Inc. Magazine: Visit http://www.inc.com/ and the Start Up page at http://www.inc.com/resources/startup/.
• WorkHappy.net: Visit http://www.workhappy.net/ and the Authentic Jobs page at http://www.authenticjobs.com/.
• MIT Sloan School of Management, Resources for the Entrepreneur: Visit http://web.mit.edu/e-club/hadzima/. Peruse the Boston Business Journal’s “Starting Up.” If you like this site, search other sites related to the best B-schools.
• Wall Street Journal’s Small Business News: Visit http://online.wsj.com/small-business.
• Garage Technology Ventures: Visit http://www.garage.com/resources/index.shtml.
• Industry-specific entrepreneur sites also provide helpful information, but they merit the same caveat as do the profession-specific freelancer sites. In addition to industry-specific entrepreneur sites, there are sites for women, green, international, non-profit, inventors, and other considerations that may span many industries.

You have now read the equivalent of three pages. That’s two more than a CEO would read. Your reading level is probably also higher than 7^th Grade. We’re done here. Now, focus like a laser on your goals. Go on … start up!

Tags: entrepeneurs, freelancing

This entry was posted on Wednesday, June 25th, 2008 at 9:57 pm and is filed under blog, home. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.