Editor’s note: this is the second installment of Tom Bishop’s series on Applying the Lessons of a Financial Disaster.
Chapter 2 -
Business failures can be quite spectacular, like the unfortunate fireworks show now taking place in the banking, retail, construction, and technology industries. The interior workings of giant corporations are high drama when everyone is swimming in dollars. It must be unimaginable when the arrows spiral downward, dragging the wealth of every shareholder into the toilet. To those in the middle of it, the chaos must be like the fall of an ancient city under siege, or a scene from a blockbuster film.
Most businesses never get mentioned in the national media, but failures and cutbacks are just as catastrophic for the people who work for them. Most people aren’t in the upper echelons, where it is easier to see the end coming. For those of us who don’t serve in the executive suites, divining the truth is much more difficult. This chapter is about being way down in the depths of the business where you can’t see what is going on above the surface. Yet, it is still possible to figure out what is coming before it hits your desk.
Pay Attention to the Little Things
Many articles have been published about predicting layoffs, but they often avoid going into detail about the inner workings of a business collapse.It is tempting to believe that there’s a corporate media cover-up, but it is more likely that most reporters are detached from the issue, so they get some quotes from a few harried business leaders and file their haphazard fluff.
As an example, one recent article advises workers to pay attention to layoffs in their industry, recent mergers, the boss selling his car, and other fairly obvious events. While it is true that mergers tend to result in layoffs of employees of the bought company, that’s not news. With so many cutbacks and mergers going on today, we really have to dig deeper than that. Here is an example of the kind of thing workers should really notice:
I once worked for a company that offered check-clearing services to banks. The company received bags of canceled checks from the local branch of the Federal Reserve, sorted them, and sent them to the paying banks. I was a shipping lackey, tasked with rolling boxes of checks from the sorting room to the mailroom. Our clients were all small community banks that were not large enough to have their own sorting departments. In those days, the writing was already on the wall for these little banks. For our company, the writing was in the ashtray.
This was also in the days when smoking in the workplace was fairly common. I remember one night, during my after-hours shift, the big bosses held a meeting in the lunchroom, with a bunch of other suits I didn’t recognize. I only got the chance to see them when I accidentally entered the lunchroom during their powwow.
The air in that lunchroom was heavy with smoke. It seemed all eight of the dark-suited men were sitting at the long table, puffing away. I made my apologies and rolled the boxes of checks through the corridor instead. Later, after the suits had left, I finally made it to the lunchroom for a Coke. I saw two ashtrays on the table, both full of cigarette butts.
At one end, where the unknown suits had sat, the butts were only half-smoked. There were long, orange filters and at least an inch of white cigarette left over. If I smoked, I could have grabbed them and they might have lasted a few weeks.
At the other end, where our bosses were, the butts in the ashtray were smoked right down to the filter, and crumpled into little balls. I noted at the time that somebody who smokes half a cigarette must feel pretty flush, while guys who burn every last particle and then nervously crumple the butt must be somewhat on edge.
Within three weeks, our company was bought by the other, and we were all out of a job.
This won’t apply very well to today’s smoke-free workplace, but there are many other ways to divine what might be ahead. If you find yourself in any of these situations below, it is time to update your resume and prime your network. Be discreet, of course. The executives don’t want you to really know what’s going on.
1. The (Not) Ringing Phone
Salespeople tend to be pretty smart. They bear skills that are transferable across a lot of industries. A guy who sells paint for one company might sell computer parts for his next job, and medical devices after that. He will be successful in all of them. How do they always know when the getting is good, and what market to be in next?
The easy answer is that they are on the front lines. Even without advanced marketing analytics or a detailed pipeline, an alert salesperson can tell what it feels like when 30 calls a week come in, and when it drops to 5. He knows what it is like to book 25% of his proposals, and then spend a quarter or two booking 10% or 5%. He knows when he has to squeeze his margins more often to book jobs. He knows what the average sales cycle feels like at 2 months, and when it rises to 6 months.
It helps to talk to salespeople on a regular basis. Most of them like to talk. The good ones know better, but even they can reveal clues about what is going on. Some salespeople will gripe about a customer asking for a third meeting or putting off the deal for another quarter. The most upbeat salesperson will explain happily why a client put something off. Sometimes a deal gets parceled into phases or smaller lots. These things do happen, but if you hear about this more often from more than a few clients, and more than a few salespeople have the same trouble, it’s a hint.
The truth is, when sales grind to a halt, it can look like a minor slowdown unless you read between the lines.
2. Vendors and Partners
If you are lucky enough to be in contact with your vendors and business partners, you get an outside view of the company. It helps to build up a rapport with people, usually sales executives, who are either selling something to you or helping you sell something to your clients. When things are going well, and you’re all making money, you always get your calls returned. You can always get active involvement on some initiative or project.
Sometimes a partner suddenly goes into radio silence, and it’s okay to figure she went on vacation or sick leave. But if weeks go by and you see her at a trade show or other event, something’s up. You might ask why she hasn’t been in touch, and you might have to coax the truth out of her. If she talks about reviewing your preferred pricing status, that’s a red flag. You may have to ask your company’s controller why your partner hasn’t been paid, or you can patiently wait to see if the problem persists or spreads. If this happened with one vendor, it’s possible it has happened with others, and that leads to…
3. The ‘Slow-Pay’ Fallacy
If you’ve ever watched the waning minutes of a basketball game where one team is down by two buckets, you’ve seen this strategy. The losing team fouls to stop the clock, giving the other team two free throws, which are usually made. Down by three hoops, they repeat this until the clock runs out and the team loses by several points. I have never seen it work.
When a company goes into ’slow-pay’ mode, it is the same strategy. The company tries to ride out a financial crisis by paying bills on a 60-day or 90-day schedule, instead of the usual 30 days. There is kind of a triage procedure, where vendors are selected by order of importance to the company. Can they shut off the lights, stop plowing the parking lot, or hold up a major order? Is that order needed for an important project? If so, they get paid.
If the payment is for items already delivered and the vendor does not figure into immediate projects, the vendor winds up making collection calls. Sometimes a vendor will make a grave mistake and call the wrong person about collecting money. It might work like this: an accounting clerk slips up and mentions credit hold to one of your salespeople. Then all hell breaks loose and rumors spread like a crowning forest fire.
That’s when your company’s leaders get involved, and they pay the vendor to silence the rumor mill. The vendor is satisfied for the time being, but now some other bills must go unpaid, maybe the one that can shut off the lights.
This is ‘Slow-pay’. The company uses it to buy time, just like the losing basketball team, until new funding is secured (Read this as: until new suckers pour money into this sinkhole of a company). The owners are hoping for a quick decision from their white knights, one way or the other, so they can avoid burning their kids’ college funds. But investors are only another kind of customer, just more finicky. They will string the owners along until the owners have to make the decision themselves.
On that day, the company will close. ‘Slow-pay’ is a death spiral, and is a sure sign you need to polish your resume.
4. The Stock Market
As noted, investors are finicky people. Remember when Alan Greenspan could cough the wrong way and the Dow Jones Industrial Average would lose 600 points? The former Fed Chief must have loved playing Wall Street traders like his own chorus of marionettes. Similarly, we all tend to treat the daily workings of Wall Street as one-minute theater. It’s just a number reported on the news, right before they tell you tomorrow’s weather.
Most workers believe the stock market is a few steps removed from their employment fortunes, but this is increasingly untrue. Right behind the brightly-clad floor traders stand banks with their investment dollars held in numerous portfolios of publicly-owned and private companies. The stock market is nothing but a reading of where their money goes every single day. A bad day on the street can mean canceled investor meetings at the company you work for.
That’s why workers should pay attention to it with one eye on the index and one eye on your job. Know which industry took a pounding, and which experienced an uptick. Also, know why. If a company launched a product and saw a jump, that may have translated into gains for its entire sector. This is meaningless because it is a one-time affair. Similarly, if a company is about to merge, hiring a new CEO, or taking on new investors, that might carry its number up or down. This is also meaningless. The real indicators come over time, as trends.
If a company or industry is on an upswing or downswing because earnings have been reported, and these earnings are good or bad across the board, that is the kind of thing to notice. If bad earnings reports happen to be from your industry, it’s already too late. What you want to know about is a downswing in industries that include your clients. If Boeing, GE or Microsoft (all Dow components) represent a large chunk of your revenue, watch them and their industries closely.
5. Executive Behavior
You might be aware of the executives in your area of the company. If you’re in engineering, you probably report to the CTO, or to others who do. If you’re in finance, the CFO is at the top of your organizational chart. You might know their behavior, whether they are the dynamic type who are always out the door to a meeting, like to travel, like to meet everybody in the building regularly, or just like to hide in their office. Even if they (or you) are at a remote location, you know how often they answer their phone or make themselves available.
It doesn’t really matter what kind of personality your executive has. What you’re looking for is some kind of change in it. Let’s face it, your executive got to where he or she is by being hyper-competitive and probably vain. This is not a person who will trade in that shiny BMW for a Prius, and he or she will go to great lengths to hide the company’s problems from the workers.
A VP or Chief Executive who suddenly becomes routinely unavailable after years of holding weekly muffin meetings is a sign of trouble brewing. If there are levels between you and the executive, it will trickle down to your boss. Watch for the fraying edge of overwork, and not from your division’s core operations, but because of secondary procedures such as constant reporting and budget development. You will notice that your own workload diminishes as your executive finds himself too frazzled for delegation. He will be out of touch more than is normal, spend more late nights, and will avoid you when you come looking for more work.
6. Tourists
If you notice a heightened activity in unknown suits walking around the building pointing at things, it may be innocuous or something to be deadly serious about. There may be an email or announcement telling you that ‘visitors’ are coming in the next day, and that you should clear up your area and try to look nice. The next day, your executives are dressed like they’re auditioning for Ralph Lauren. That’s a bad sign.
Here’s a simple guide for these tour groups: If the tourist being shown around looks like he’s there to fix the leaky ceiling, he probably is. If it’s a vendor visit, you will peg these folks as salespeople from a mile away. But if they are clad in dark grey suits or suit-dresses, with the type of salt and pepper hair a senator might sport, and there are three or more, they are investors. And that means only one thing.
7. Under New Management
Companies often seek investment. A good CEO spends most of his time doing exactly that. Cash is king. Most of the time, your CEO can successfully ring up your existing investors and get more cash, to get through a tough time or launch a new project that everyone believes will be a smash hit. You won’t even know about these phone calls, but you will notice that the bagels in the kitchen seem to be back.
Another kind of investment, short of an outright merger or acquisition, comes in the form of new investment partners. This means the CEO and the existing board members are recruiting new blood. They aren’t doing this for fun, either. They are tapped and have to raise more money, diluting their own holdings, to keep the place running. Whenever this happens, press releases come out announcing what a great thing this is for the company and how this will allow the funding of new initiatives, hiring, and other essential changes. The good news is, it’s not a merger and you don’t have to change your business cards. But all is not well.
Think of it this way: Every time new investors enter a deal with a business, that business ceases to exist. If the deal had not been made, the company would likely have failed. And now that these white knights have saved the day, they are not going to be as silent as everyone is told they will be. This is their money on the line, and they are not as dedicated to the company’s mission as the previous majority owners might have been. They only care about its profitability.
It is a different business. One has gone under, and another has appeared, with a different culture, different people who will be favored by the new owners, and existing executives who are now treated as failures.
No matter how many press releases and company initiatives announce that everything will be exactly the same, they are lies. Before long, there will be new executives, and they will bring new people with them, and you will have to justify your existence all over again to a new set of people who do things completely differently. Even if you survive, you have lost a year or more worth of career capital. This means your next raise will be smaller and tougher to get, because the new bosses don’t know you, and do not value what you’ve done for the company that had to go looking for more money.
Putting the Signs Together
There are a lot of things that many workers never recognize until the day the layoff hits them. Paying attention to small things like cigarettes, partner rapport, bagels and visiting suits will help you know what is coming. If they happen alone, these events may be meaningless. But more than one of these small signs means you should start thinking of your next move.
Tom’s website is www.myleftone.com